To The Moon and Back Again

July 20, 2019 (at 10:56 pm US EST) marks the 50th anniversary of the first footsteps of man on the moon. In Perth it was 10:56 am on July 21 when Neil Armstrong stepped on to the surface of the moon.

How is it that 50 years ago, people with just a bunch of brains, slide rules and computers filling whole floors with less computational power than a wristband fit-bit were able to hurl themselves into the void and softly land on a small alien world?

And if they could do it then, why is it so hard for people to get things done now?

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How do I Link In?

Recently, LinkedIn expert Darrel Griffin spoke at one of our Lunch ‘N Learns about how to use LinkedIn for business and personal growth.

Darrel has had tremendous success using LinkedIn to actually make money for companies – a novel idea, I know – to the tune of millions of dollars in sales. Additionally, he’s used it to create links and an ever-growing network and community that has personally enhanced him and his members.

So what is one of the key takeaways from Darrel’s presentation?

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Strategy Is For Everyone

It was Helmuth von Moltke the Elder, Prussian Army Chief of Staff during the 19th Century, who stated that “No battle plan survives first contact with the enemy.”

His line has been adopted and adapted many times over in everything from boxing to business. Despite that, many businesses and organisations persist in spending inordinate amounts of time, money and resources in detailed long-range planning that ends up being worthless past the very first stage of implementation.

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What’s Your Brand?

Sharron Attwood recently spoke on the topic of creating a distinctive, purposeful and consistent personal and corporate brand at our first Lunch ‘N Learn. Members and guests were highly intrigued and found the discussion both valuable and enjoyable. Sharron is a real asset to our Chamber and definitely knows what she’s speaking about.

Sharron asked a great question: “What do people say about you after you’ve left the room?”

As I said to the gathered group, as we draw business and services and look to promote our not-for-profits, community groups and businesses, we need to look and work like pros. Even when people approach a community group, they want to know that it’s not a joke and that matters are treated and managed sensibly, ethically and professionally – time and resources willing.

Sharron consistently demonstrates that doesn’t mean you can’t have a great distinctive style, be relaxed and friendly, be real and have fun at the same time. In fact, sometimes that proves the case that you are confident enough in your professionalism that you can relax and be yourself.

Sharron currently has a very special offer available for her coaching and consulting services. Visit her site at www.brandetiquette.com.au to find out more. It’s a steal!

© 2019 Peter J. McLean www.chamberofcommerceandcommunity.com

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Why Do You Do It?

There’s only one exceptionally good reason for you to work in any business, have any career, work in a volunteer organisation or serve your community in some capacity – and that’s not money. Money is merely a resource. Something to be used as a means to an end.

I can only remember one individual I’ve ever coached for anything in business who ended up saying money was his sole motivation. He was dead inside.

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