It was Helmuth von Moltke the Elder, Prussian Army Chief of Staff during the 19th Century, who stated that “No battle plan survives first contact with the enemy.”

His line has been adopted and adapted many times over in everything from boxing to business. Despite that, many businesses and organisations persist in spending inordinate amounts of time, money and resources in detailed long-range planning that ends up being worthless past the very first stage of implementation.

Sharron Attwood recently spoke on the topic of creating a distinctive, purposeful and consistent personal and corporate brand at our first Lunch ‘N Learn. Members and guests were highly intrigued and found the discussion both valuable and enjoyable. Sharron is a real asset to our Chamber and definitely knows what she’s speaking about.

Sharron asked a great question: “What do people say about you after you’ve left the room?”

As I said to the gathered group, as we draw business and services and look to promote our not-for-profits, community groups and businesses, we need to look and work like pros. Even when people approach a community group, they want to know that it’s not a joke and that matters are treated and managed sensibly, ethically and professionally – time and resources willing.

Sharron consistently demonstrates that doesn’t mean you can’t have a great distinctive style, be relaxed and friendly, be real and have fun at the same time. In fact, sometimes that proves the case that you are confident enough in your professionalism that you can relax and be yourself.

Sharron currently has a very special offer available for her coaching and consulting services. Visit her site at www.brandetiquette.com.au to find out more. It’s a steal!

© 2019 Peter J. McLean www.chamberofcommerceandcommunity.com